pathways
simply . anyone
while we encourage anyone with a desire to explore and connect with others to join our app, our extensive research and survey data have narrowed down who we advertise too
through a survey of over 100 participants, 90% are in the range of 18-29 and over 70% believe they are spending too much time on their phones. this data has provided an outline for a "perfect" user of our app.
targeted users
- 18-29 in age
- college student/works part-time
- lives in a suburb/city
- 4-6hr of screen time
- admits to spending too much time on phone
- willing to meet new people in group settings
- in-person connections are important
- trust safety measures in place
as most people this age were affected by covid during their high school/college years, we believe this target market works well for us. this generation has seen firsthand what it's like to socialize strictly online and with data supported by our survey are willing and eager to meet new people in real-world settings.